How to Create an Abandoned Cart Automation
In this article, we will explore how to set up an ActiveCampaign Abandoned Cart Automation.
Cart abandonment is a common issue, and ActiveCampaign's features can help you recover potentially lost sales in your store.
Let's dive into the world of abandoned cart emails!
🤔 Why Are Abandoned Cart Emails So Important?
Understanding the significance of abandoned cart emails is the first step in harnessing their power. Consider these key points:
High Cart Abandonment Rates: Shockingly, 70-80% of customers abandon their shopping carts and don't complete the checkout process. This is a significant loss of potential sales.
Open Rates: The good news is that nearly 45% of these customers open abandoned cart emails when they receive them. This statistic highlights the enormous potential for recovering sales and increasing revenue.
Money on the Table: Failing to send abandoned cart emails is like leaving money on the table. By not taking advantage of this powerful tool, you may be missing out on significant revenue opportunities.
🏆 How to Set Up Abandoned Cart Automations without E-commerce Integrations
You might wonder how to set up abandoned cart automations in ActiveCampaign without e-commerce integrations. Fortunately, there are several ways to achieve this.
1. Using AC+Site Tracking ONLY
This option relies on ActiveCampaign's site tracking feature. Here's how to set it up:
1. You'll need AC site tracking for this option. This automation works if your e-commerce solution has a distinct cart URL and an order confirmation page URL.
2. In your ActiveCampaign account, navigate to the "Automations" section and click "Create an Automation."
3. Choose the "Start from Scratch" option.
4. Add a "Trigger" element and select "Site Tracking" as the trigger.
5. Configure the trigger to match the URL of your cart page.
6. Add an email element to send your abandoned cart recovery email.
7. Configure the email with a compelling message and a link to the cart.
8. Include a delay element to schedule when the email will be sent.
9. Add a condition to check if the cart was not already purchased.
Complete the automation, and ActiveCampaign will send the recovery email to customers who abandon their carts.
2. Using Tags Added from Another Platform
If you're using a different e-commerce platform, you can still set up abandoned cart automations in ActiveCampaign by using tags:
1. Create a "Cart Abandoned" tag from your e-commerce platform.
2. Whenever a customer abandons their cart, add this tag to their contact record.
3. In ActiveCampaign, create an automation that triggers when a contact receives the "Cart Abandoned" tag.
4. Add an email element to send your abandoned cart recovery email.
5. Configure the email with a persuasive message and a link to the cart.
6. Include a delay element to schedule when the email will be sent.
7. Add a condition to check if the cart was not already purchased.
Complete the automation, and ActiveCampaign will send the recovery email to tagged customers.
3. Using Shopify Integration
If you use Shopify for your e-commerce, you can leverage the Shopify Deep Data integration to set up abandoned cart automations in ActiveCampaign:
1. Ensure your Shopify store is integrated with ActiveCampaign using the Shopify Deep Data integration.
2. In your ActiveCampaign account, create an automation.
3. Add a trigger element that activates when a cart is abandoned in Shopify.
4. Include an email element to send your abandoned cart recovery email.
5. Configure the email with a compelling message and a link to the cart.
6. Add a delay element to schedule when the email will be sent.
7. Add a condition to check if the cart was not already purchased.
Complete the automation, and ActiveCampaign will automatically send the recovery email when a cart is abandoned in Shopify.
If you want to learn more about this automation, make sure to watch our YouTube Tutorial about it:
