How to Send an ActiveCampaign Newsletter

Sending a newsletter is an essential part of any marketing strategy, and with ActiveCampaign, it's easy to create, design, and send newsletters that are tailored to your audience. 

In this article, we'll walk you through the step-by-step process of sending an ActiveCampaign newsletter trough Wild Mail

Creating a mailing list before to send your Newsletter 

Before you send your newsletter, it's important to write a compelling subject line and headline. These elements are key to getting your newsletter opened and read. Make sure your subject line is clear and to the point, and that it creates a sense of urgency. The headline should be attention-grabbing and give your readers a reason to keep reading.

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Designing your newsletter in ActiveCampaign

Now, it's time to create and schedule your newsletter:

1. Go to "campaigns" and create a new one

The first step in sending a newsletter is to create a new campaign in ActiveCampaign. To do this, go to Campaigns in the main navigation menu and click on the "New Campaign" button.

2. Put a name to your newsletter

Give your newsletter a name that reflects its purpose, for example, "Monthly Update" or "New Product Launch". This will help you to identify it easily in your campaigns list.

3. Select your list and segment

Now it's time to select the mailing list that you want to send your newsletter to. You can create a new list or select an existing one. Additionally, you can segment your mailing list, so you can target specific groups of contacts based on their interests or behaviors.

4. Design your email using the email designer

ActiveCampaign offers a variety of customizable templates that you can use to create a professional-looking newsletter. You can also use the drag-and-drop email builder to create a unique design that matches your brand. Add text, images, buttons, and other elements to create a visually engaging newsletter.

If you don't know how to do it, check our article about create a campaign in ActiveCampaign.

5. Check the subject line and the rest of details

Before you send your newsletter, it's essential to double-check all the details, especially the subject line and headlines. The subject line should be clear and to the point, and it should create a sense of urgency. The headline should be attention-grabbing and give your readers a reason to keep reading. Additionally, make sure that the sender's name, sender's email, and reply-to email are correct.

Once you've completed these steps, you're ready to send your newsletter. Make sure to test your newsletter before sending it to your entire mailing list by using ActiveCampaign's built-in test feature. By following these simple steps, you can easily send an ActiveCampaign newsletter that will keep your audience engaged and informed. Additionally, ActiveCampaign provides detailed analytics such as open rate, click-through rate, and more, so you can see how well your newsletter is performing and make adjustments as needed.

In conclusion, sending a newsletter with ActiveCampaign is a simple and effective way to keep your audience engaged and informed. By following these steps, you can create a professional-looking newsletter that resonates with your audience and drives results. Make sure to analyze the data and optimize it for better results.

To understand this article deeper, remember check our article about how to send a campaign in ActiveCampaign.