How to Turn off ActiveCampaign Double Opt-in
Need to turn off your ActiveCampaign double opt-in settings and revert to single opt-in?
In this quick video, you’ll learn how to do this, and you’ll learn about why you probably never want to do this for your business.
But first ..
What’s a Double Opt-in vs Single Opt-in
Double opt-in:
A two-step process a contact must go through in order to be added to your list as an active contact so they can begin receiving email campaigns.
Submit form. Subscribers are added as “unconfirmed” contacts to your list.
🚨 You cannot send any emails to contacts that have this status and they do not count against your contact limit.
Confirm subscription via email. If they click on the confirmation link, their status is changed from “Unconfirmed” to “Active”
Now you can send them emails!
Also, you can edit the double opt-in email, learn how to edit emails in ActiveCampaign.
Single opt-in:
No confirmation by email.
Submit form >> Subscribers are added as “Active” contacts to your list right away
Watch the video below for all of the pros and cons of each!
