ActiveCampaign Texting: How to send SMS

We'll explore how to seamlessly integrate SMS MARKETING into your multichannel strategy using ActiveCampaign, a powerful automation and CRM platform. 

🤔 Why SMS for Marketing + Sales?

1. Reach Customers: Did you know that 85% of customers prefer receiving text messages over calls or emails? With SMS marketing, you meet your audience where they're most comfortable, leading to better engagement and response rates.

2. Fast + Perfect for Time-Sensitive Campaigns: When time is of the essence, SMS shines. An impressive 90% of text messages are read within 3 minutes, making it an ideal channel for time-sensitive promotions, reminders, and flash sales.

3. Intimate Channel with High CTRs: SMS marketing boasts click-through rates (CTRs) as high as 30%. The personal nature of texts fosters a deeper connection with your audience, driving higher engagement and conversions.

📋 How to Set Up a List with Subscribe by SMS

Setting up SMS subscription lists is a breeze with ActiveCampaign. Whether you're using native features, Twilio, ManyChat, BulkSMS, or other services, follow these steps:

1. Navigate to Contacts >> Lists: Begin by accessing your contacts and lists.

2. Add a List: Create a new list dedicated to SMS subscribers.

3. Select Subscribe by SMS: ActiveCampaign makes it easy to enable SMS subscriptions for your list.

4. Create Number and Keyword: Choose a dedicated number and keyword that subscribers can use to join your list.

5. View and Purchase SMS Credits: Stay prepared by ensuring you have enough SMS credits for your campaigns.

📲 How to Send SMS Using ActiveCampaign

Now that you have your list set up, it's time to send compelling SMS messages. Keep these steps in mind:

1. Navigate to Automations >> Select the Automation: Access your existing automation or create a new one.

2. Select "+", then "Send SMS" Action: Add an SMS action within your automation to trigger text messages.

3. Create Your Text + Personalization Tags: Craft your message, incorporating personalization tags for a tailored touch.

4. Choose Days of Week and Time Range: Optimize your reach by selecting the ideal days and time ranges for sending (remember, legal considerations apply).

5. Save: Ensure to save your automation with the added SMS action.

🚨 Note: Be mindful of the 160-character limit for SMS messages.

Check our full tutorial to see a visual example: 

Deliverability Tips:

Remember, success starts with the right tools and knowledge, and we're committed to providing both through our top-tier support and tailored 1:1 training.