Industry best send times
ActiveCampaign has introduced a powerful new feature in its Campaign Calendar: "Best Send Times by Industry", designed to ensure emails reach recipients at the optimal time for engagement. This tool combines artificial intelligence with industry benchmarks and account history to optimize email delivery times.
Key Features:
Industry Benchmark Data:
Ideal for new campaigns or when personalized data is unavailable.
Example: For holiday promotions, use retail sector patterns to send emails when shoppers are most active.
Best Send Times by Account:
Tailored to the specific audience of each client.
Example: Send healthy recipe newsletters on Sunday afternoons to engage health enthusiasts.
How to Set It Up:
Go to the Campaign Calendar and click on the gear icon.
Under "Best Send Date/Time," select:
- "Based on account data": Uses personalized account history.
- "Industries like mine": Leverages general industry benchmarks.Activate AI recommendations to automatically optimize your send times.
This feature enhances campaign impact, boosting engagement and strategic planning.
If you want to read more about this feature, click here.
