New AI segments

ActiveCampaign has introduced a new AI-powered segmentation tool that revolutionizes how businesses target their audience. With AI-suggested segments, it’s now possible to automatically identify the ideal audience based on multiple factors, such as user activity, online behavior, and emerging industry trends.

 This update eliminates guesswork and ensures that marketing efforts are much more precise and efficient, guaranteeing that messages reach the most relevant people at the right time.

In addition, ActiveCampaign has revamped its interface with a new overview page that simplifies segment management. This page provides a consolidated view of all active and total contacts in each segment, giving users clearer, more organized control of their target audience. It’s now easier to visualize and compare segments, speeding up decision-making and optimizing marketing strategies by quickly accessing key data.

Finally, the "Sort by" feature adds an extra layer of efficiency, allowing users to filter and quickly find the most suitable segments for their campaigns. Whether by contact count or custom criteria, this option ensures that marketers can identify the right audience in seconds to maximize the impact of their messages. With these improvements, ActiveCampaign is redefining audience segmentation through the power of AI.

If you want to know more about this feature, click here.