New preference center
ActiveCampaign has introduced a new update that allows users to manage their subscription preferences more effectively through a centralized Preference Center. This feature empowers your customers by enabling them to:
Choose the types of emails they want to receive
Customize the content of the emails to their liking
Easily opt in and out of different lists
For businesses, the Preference Center offers significant advantages:
Decrease subscription cancellations by offering customizable preferences
Boost click-through rates with tailored email content
Build trust and loyalty by giving customers control over their email experience
This update ensures that your email marketing is more aligned with customer preferences, leading to more engaging and successful campaigns.
You can watch a video here.
